Hadiqa Shozib is a makeup and hair artist with a decade of experience in the beauty industry and a passion for celebrating diversity. As the founder of Aura Beauty, she has poured her expertise and vision into creating a makeup line that reflects the unique beauty of every woman. Hadiqa's journey in the beauty industry revealed a lack of representation and quality products for diverse skin tones and types, inspiring her to develop a collection that not only caters to this need but also sets new standards of quality and diversity.

“I believe in beauty that’s inclusive, expressive, and forward-thinking. 

In my 10 years as a makeup and hair artist, I've seen the beauty landscape evolve, but a crucial piece still missing: products that celebrate our diverse skin tones and types while upholding the highest standards of quality and sustainability. The truth is, women deserve cosmetics that are a true reflection of themselves, that not only show their outer beauty but also echo their inner values. I’m committed to delivering cosmetics that empower you to embrace your individuality and radiate confidence.”

Pioneering a new way of thinking, Aura Beauty was born from a desire to celebrate the multi-faceted, culturally rich, and diverse beauty of Pakistan. Keeping innovation at the heart of everything, Aura Beauty is a collection that fuses science and nature, using highly-researched, advanced, and sustainable ingredients to make products that are both effective and conscious.

Our collection is designed for the modern woman who wants it all: products that are high-performing, skin-loving, and made with the planet in mind. Aura Beauty embraces sustainability, cleaner ingredients, and innovative technology, all while staying true to our roots of celebrating individual expression. 
It's time for makeup that understands and embraces the unique needs of our skin and our planet!